NTG STUDIO WEBShort answer
An agro-processor sells more to distributors with a B2B portal where each logged-in reseller sees their volume prices, orders in a few clicks, repeats recurring orders, tracks deliveries and downloads invoices and quality documents. The public site presents the products and attracts new resellers.
Key takeaways
- Distributors order more when it’s simple and fast
- Custom prices stay visible only after login
- Recurring orders secure your production planning
- Quality documentation reassures supermarkets
Refined oil, flours, juices, canned goods, packaging: Cameroonian agro-processors sell largely through distributors, wholesalers and supermarkets. These relationships are still often managed by phone. A B2B portal makes them simpler and more profitable.
The public site
It presents the company, the plants, quality and products with their packaging and technical sheets, plus a "Become a distributor" page. It reassures supermarket buyers and attracts new resellers. The Sanaga Industries demo is an example.
The distributor portal
Once logged in, each distributor sees:
- their negotiated prices and volume discounts
- available stock and lead times
- a quick order form by product code
- one-click reorder of their last order
- current and past deliveries
- invoices, outstanding balance and due dates
Recurring orders
A supermarket receiving the same order every week can schedule it. You plan production with more visibility.
Quality documentation
Health certificates, technical sheets, safety data sheets, batch analyses. Supermarkets and institutional buyers request them regularly: making them available saves everyone time.
Delivery tracking
Planned date, truck, driver contact, proof of delivery. Disputes go down.
Payments
Bank transfer, Mobile Money for small resellers, controlled credit for approved distributors.
Data
Volumes by distributor and area, growing products, under-served regions: the B2B portal becomes a sales management tool.
Search visibility
"Bulk cassava flour supplier", "refined oil 20-litre drum wholesaler": well-written B2B product pages attract these requests, including from abroad.
For raw material exports, read Cocoa and coffee exporter: traceability and a website for buyers. For other manufacturers, read B2B industrial website: catalogue, certifications and export. Our offer is on Agribusiness.
Frequently asked questions
Our distributors mostly use the phone; will they adopt the site?
Yes, if it saves them time: reorder the last order in one click, see the delivery date, download the invoice. Keep WhatsApp as a complementary channel.
Can we manage customer credit?
Yes: a limit per distributor, visible due dates and automatic blocking above the limit if you wish.
Can the site recruit new resellers?
Yes, with a "Become a distributor" page and a qualified form: area, type of outlet, expected volumes.
Founder of NTG Studio Web in Douala. Master’s in international public law, IBM Data Analytics and Anthropic AI Fluency certified. He designs websites and visibility strategies for African businesses. Learn more →