NTG STUDIO WEBShort answer
A restaurant website that fills the room shows a menu readable on mobile with prices, offers table booking in three clicks with a reminder, presents the atmosphere and dishes in photos, gives precise hours and directions, handles private dining requests and stays perfectly consistent with the Google Business Profile.
Key takeaways
- The menu is the most viewed page; it must be readable on a phone
- Online booking captures late requests
- Photos of dishes and the room decide the choice
- Private dining is a revenue stream in its own right
Before choosing a restaurant, people check the menu, photos, prices and hours, almost always on a phone. A site that answers these questions in thirty seconds fills the room. An unreadable PDF menu empties it.
The menu, the key page
A text menu organised by category, with prices, short descriptions and allergens. Readable on mobile and easy to update. Menu and Restaurant structured data help Google display your dishes and prices. The Le Comptoir 237 demo presents a tasting menu.
Booking in three clicks
Date, time, number of guests, name and number. Confirmation and reminder by WhatsApp. An option for special requests: birthday, terrace, high chair. You avoid calls during service.
Photos that make people hungry
Plated dishes in natural light, the room, the terrace, the kitchen team. Real, recent photos. Visitors choose the atmosphere as much as the menu.
Hours, access, parking
Hours by day, closing days, address with a landmark, directions link and parking. Identical on the site and the Google profile.
Private dining and events
A page for birthdays, company dinners and weddings: capacity, group menus and a quote request form. It’s often a significant share of revenue.
Ordering and delivery
If you deliver, online ordering with Mobile Money payment on your own site avoids platform commissions. Delivery tracking is illustrated by the Kamer Eats demo.
Gift cards
A meal gifted online and sent by WhatsApp. Very effective for the holidays.
The Google profile and reviews
Exact category, photos, menu, booking link and replies to reviews. AI assistants recommend restaurants whose information is complete and consistent and whose cuisine is clearly described.
Bars, rooftops and lounges
Event calendar, VIP table booking, ticketing paid by Mobile Money and an animated gallery. The Skyline Lounge demo takes this direction.
For hotels, read Direct booking for hotels: cutting platform commissions. Our offer is on Hospitality & tourism.
Frequently asked questions
Should the menu be a PDF?
No. A text menu reads better on a phone, is easy to update and shows up on Google. Keep a PDF download if you like.
Does online booking suit a small restaurant?
Yes, even with a few tables: it avoids calls during service and reminds guests automatically.
Should the site offer delivery?
If you deliver, yes: ordering and Mobile Money payment on your site avoid delivery platform commissions.
Founder of NTG Studio Web in Douala. Master’s in international public law, IBM Data Analytics and Anthropic AI Fluency certified. He designs websites and visibility strategies for African businesses. Learn more →