NTG STUDIO WEBShort answer
A law firm website builds trust when it clearly presents each practice area, the partners with their background and bar admission, signed publications and a consultation form that qualifies requests. It stays sober, fast and precise, with no promise of results.
Key takeaways
- Partners and their background are the first trust factor
- A page per practice area beats a bullet list
- Signed publications prove expertise better than slogans
- A qualified form protects partners’ time
A finance director looking for a lawyer for a share sale doesn’t choose on a slogan. They look for proof: who the partners are, whether they have handled this type of matter, whether they write on the subject, whether the firm answers quickly. Your website must provide that proof within minutes.
What builds trust
Partners presented as experts
A professional photo, bar admission, education, languages, practice areas, publications and speaking engagements. Clients entrust matters to people. One page per partner, linked to the areas they cover, is also a strong expertise signal for Google.
One page per practice area
Corporate law, commercial litigation, CCJA arbitration, tax law, employment law, debt recovery. Each page explains the situations handled, the firm’s approach and frequent questions. Write for an executive, not for a lawyer: clear, concrete, free of unnecessary jargon.
Signed publications
An analysis of a new OHADA Uniform Act, a breakdown of the finance law, a note on a recent ruling. Signed by a partner, dated, with references to the texts. This content proves expertise and is exactly what AI tools quote when asked a legal question. We cover this in How an OHADA law firm can be cited by ChatGPT and Gemini.
A form that qualifies
Practice area, client type (company, individual, institution), urgency, a short summary, attachments. Requests outside your areas are filtered out and urgent ones rise to the top.
Restraint
Elegant typography, controlled colours, plenty of space. The Ekambi & Associés demo illustrates this direction. A firm’s prestige comes from precision, not accumulation.
What drives clients away
- A single page with a building photo and a landline number
- "We handle every area of law": nobody believes it
- Articles copied from other sites or unsigned
- A contact form that doesn’t say when you reply
- A slow site or one that’s unreadable on a phone
- Promises of results, contrary to professional conventions
Professional rules, built in from the start
Professional rules govern how lawyers communicate. We build an informative site: factual presentation, no solicitation, no comparison with other firms, no guaranteed outcome. The final copy is always reviewed and approved by the firm.
The extras that make a difference
- A client portal to follow matters, presented in Online client portal for a law or accounting firm: the guide
- An English version for international clients
- LegalService and Attorney markup for Google and AI tools
- A deadline calendar or simulator depending on your practice
See our full offer for firms on Legal & advisory.
Frequently asked questions
Should a firm show its fees?
Many firms prefer to state their billing method (fixed fee, hourly, retainer) rather than amounts. That alone reassures an executive discovering the firm.
Can we name clients?
Only with their written consent and within professional secrecy. Otherwise, describe the types of matters handled without identifying anyone.
Should the site be bilingual?
In Cameroon, a French-English site is a real advantage, especially for international clients and companies in the English-speaking regions.
Founder of NTG Studio Web in Douala. Master’s in international public law, IBM Data Analytics and Anthropic AI Fluency certified. He designs websites and visibility strategies for African businesses. Learn more →