NTG STUDIO WEBShort answer
To sell off-plan, a developer’s website must present an interactive site plan with available units, plans and renderings by unit type, a payment schedule buyers can simulate and construction progress in pictures. An architect wins projects with a portfolio sorted by type, technical sheets and an explained method.
Key takeaways
- Off-plan buyers buy a vision; help them picture it
- The interactive plan shows how few units remain
- A simulated schedule removes the financial obstacle
- Construction progress proves the project is moving
Selling an apartment that doesn’t exist yet requires a special kind of trust. The buyer pays a deposit for a promise. Your website must turn that promise into a concrete, verifiable project.
For developers
The interactive site plan
The development seen from above, each unit clickable and coloured by status: available, reserved, sold. A click opens the unit page: area, floor, orientation, price, plan. Scarcity becomes visible: when 62% of units are reserved, the undecided decide.
Plans and renderings by type
For each unit type (studio, one-, two-, three-bedroom), a dimensioned plan, interior and exterior renderings and the finishes list. A 3D tour of a typical unit really helps buyers picture it.
A schedule buyers can simulate
The buyer chooses a unit and sees the schedule: deposit at reservation, calls for funds at each stage, balance at handover. The calculator in the Kribi Bay demo illustrates this. The financial block lifts when the path is clear.
Construction progress
Dated photos, a monthly video, a live camera, milestones reached. It’s the best proof of seriousness for reservation holders and prospects alike.
Online reservation
Unit choice, form, deposit by transfer or Mobile Money, reservation contract. The unit switches to "reserved" in real time.
For architects and designers
A sorted portfolio
Projects filterable by type (residential, offices, hospitality, healthcare), city and year. Each project has a page with context, constraints, architectural choices and quality images. The Studio Ébène demo uses this editorial layout.
An explained method
Sketch design, preliminary design, permit, contractor tendering, site supervision. Clients understand what they pay for at each phase.
A clear specialty
Bioclimatic architecture, renovation, hospitality: a clear specialty attracts the right projects and gets you cited by AI tools when someone searches "bioclimatic architect Douala".
A project questionnaire
Type, area, plot, budget, timeline. Requests arrive qualified.
Search visibility
Pages per development and per city, a project journal and complete markup. For agencies, read Property pages and virtual tours: what actually drives viewings. Our full offer is on Real estate & architecture, and construction companies will find theirs on Construction & materials.
Frequently asked questions
How do you show a home that doesn’t exist yet?
With quality 3D renderings, dimensioned plans, a model of the development and a show flat where possible. A 3D tour of a typical unit is an excellent tool.
Is a construction camera useful?
Very. It proves the site is progressing, reassures reservation holders and attracts new buyers at every milestone.
Does an architect need a blog?
A project journal is enough: each project told with its constraints, choices and images. It’s the best content for Google and AI tools.
Founder of NTG Studio Web in Douala. Master’s in international public law, IBM Data Analytics and Anthropic AI Fluency certified. He designs websites and visibility strategies for African businesses. Learn more →